Thursday, September 9, 2010

The Face Behind Veria Poche: Nini Robinson Talks About How She Got Started, Who Her Competition is, and More!!

Ms. Veria Poche in a dress from her line

St. Louis Fashion Week has started so this is the perfect time to get to know some of the fashionable designers and people of St. Louis.  The STL urban fashion scene has some great designers and I had the opportunity to interview some of them.  Recently St. Louis was turned up with the sexy yet tasteful designs of Veria Poche.  Behind the brand lies a 21 year old designer who finally turned her dreams into reality and is the "rookie" on the STL urban fashion scene.

Me:    How long have you been sewing?

Nini:   Well I've only been sewing for about two months now

Me:    Okay, when did you decide that you wanted to be a designer?

Nini:   I've actually wanted to be a designer since I was about 17.  I'm
          just now finding the open doorway to do it and take advantage
          of what I want to do.

Me:    So what type of clothes do you design?

Nini:   I design....currently I'm only designing women and children
          clothes, but I want to convert over to men clothing as well. 
          And it's more of a like junior clothing, or more younger clothing.

Me:    Like urban hip hop or urban clothing?

Nini:   Yeah

Me:    Okay....who's your favorite clothing designer?

Nini:   (Pause)....umm I would say my favorite designer....I like
          Roberto Cavalli

Me:    Okay...yeah he is a good designer.  In the St. Louis urban
          scene, who do you think your biggest competition would be
          as far as designers?

Nini:   I would have to say Young Addy because she is a great
         designer, but I don't feel that this is a competition. We're all
         just doing what we love and pursuing our dreams.

Me:    And what sets you aside from other designers in the area?

Nini:   Well the thing that sets me aside from other designers in the
          area is (Pause)...let me see...well one thing is that I'm very
          versatile.  I can have something urban and simple and have
          something wild and outrageous.

Me:     Okay....and what's the name of your line and how did you
           come up with it?

Nini:    Veria Poche...I came up with the name because my mother's
           maiden name is Laveria Williams and I took Veria from her
           name and Poche is the architecture desing, which I get from
           my father; he has a construction business.

Me:     Okay that's creative...who would you say your inspirations
           are? Your biggest inspirations to inspire you to do what you
           do?

Nini:    Umm well actually I have been wanting to do it for a long time,
           but actually getting to know Afton Johnson and her motivation,
           it kinda motivated me and showed me that there is a way I
           can become a fashion designer

Me:    Okay so she was like a push for you?

Nini:   Yes

Me:    What are your price ranges for your pieces?

Nini:   Well the price ranges for my pieces...it depends.  For my
          dresses I'm actually kind of low I start down at $50-$65
          depending on how you want it.  I actually go out and get
          the material for the person, I kinda try to make it easy, I
          kinda make it where you kinda place an order and suggest
          ideas but I get a lot of freestyles also.

Me:    Okay and where can we...or if someone wanted to purchase
          your pieces or if they wanted to contact you or see any of
          your pieces do you have any websites?  What's your Twitter
          name and your FaceBook name?

Nini:   Okay well right now I have pictures on FaceBook.  My
          FaceBook name is Nini D Robinson and I also have a Veria
          Poche actual web page on FaceBook and then my Twitter
          name is MsVeriaPoche. You can follow me on Twitter.  And
          right now my items are currently going to be in Boutique
          Ten0Eight.  They're also currently going to be in...these are for
          the people in the Bay...they're going to be in Live Fashion
          Boutique in Santa Rosa, California and Ukiah, California and
          upcoming I'm going to have some items in Boutique Pink

Me:    Okay well thank you for your time it was very interesting and
          fun interviewing you and I wish you the Best with your clothing
          line.

Nini:   Thanks Dior!!!


Nini in another one of her pieces

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